Cradles to Crayons is a non-profit organized based in Boston, MA with their mission to utilize the power of community to help children from birth to age 12, living in homeless or low-income situations, with essential items they need to thrive.
Client Ask
Create for visibility for Cradles to Crayons in Boston.
Challenge
To drive more volunteers and donations towards Cradles to Crayons by making people aware of the different participation opportunities offered. Cradles to Crayons is overlooking a specific target audience who would be interested in volunteering but are unaware of the opportunities due to their lack of visibility on college campus'.
Insight
People who value education understand the importance of essential resources needed to succeed in primary schooling.
Main Idea
Create an external partnerships with the Boston higher education scene to curate chapter specific activities that would assist the volunteer numbers for Cradles to Crayons.
Brand Truth
Cradles to Crayons are looking for product donations over financial donations.
Cultural Truth
People in university want to be apart of volunteering opportunities, but are unaware how to get involved.
Client: Cradles to Crayons
Student Work
My Role: ST & AD
W./ Lydia Chou (Research), Raylene Su (Research), Caylie Poola (ST), Jessica Perro (ST)