L’Occitaine en Provence is a French skincare brand that was founded in 1976 by Oliver Baussan to celebrate and preserve the traditions of Provence through skincare.
Challenge
L’Occitaine En Provence is loosing popularity within the skincare market because it’s a brand that is perceived as aged. We want to make L’Occitaine more appealing to a broader and younger demographic by repositioning the brand for the modern skincare market.
Insight
People care about what they put on their body and how it affects the planet. You feel good, when you know you're doing good.
Main idea
Every skin deserves luxury.
Persona
Creative Executions
Client: L’Occitane En Provence
Student Work