Stanley is built on invention, innovation and inspiration with a timeless spirit that complements your wild imagination.
Client Ask
Create an event to inform their target audience of their new summer cup launch and create user generated content to promote their brand.
Challenge
Make people aware that Stanley is launching the "Summer Stacker Tumbler," a brand new customizable water bottle to keep your drinks cold. The perfect summer cup to cool you down after it has heated you up.
Insight
When the heat of the summer hits, people tend to crave something that will cool them off.
Main Idea
To promote the extreme temperatures that Stanley keeps your drinks, we are introducing Stanley's Summer Cooldown. An experiential event that features three spa treatments (cyrotherapy, sauna, cold plunge) inside a huge Stanley Stacker cup. Placed at outdoor events like SXSW, Coachella, and Stagecoach it provides the consuemrs a way to directly experience Stanley's extreme drink temperatures while also getting spa benefits.
Brand Truth
Water bottles are a saturated market with many big brand name competitors causing Stanely to need a way to distinguish themselves.
Cultural Truth
Drink wear is becoming an extension of self-expression to GenZ’s.
Stanley’s customizable “Summer Stacker”
“Cool Down”
event
Immerse yourself in a "spa like" experience with Stanley Cup. Experience the drastic cold & hot temperatures that your cup can keep your beverage, with an added spa
benefit— 1: cryochamber, 2. infrared sauna, 3. cold plunge. No matter how hot it gets in the sun, you can rely on Stanley cool you down.
Mobile van execution
Visit Stanley's Cool Down Van as it drives around the country to experience the extreme cold temperatures of Stanley Cups with our mobile cryochamber therapy event.
Client: Stanley Cup
Student Work
My Role: ST
W./ Maggie Zha (Research) & Krysten Mahoney (AD)