Vital Proteins was launched in 2013 and is currently the leading collagen brand in America. With their goal of helping others live fuller and more vibrant lives, through their high quality, sustainably-sourced collagen nutrition.

Client Ask

Create and pitch a subscription box service for Vital Proteins.

Challenge

Identity specific target segments for Vital Proteins that would that would benefit the most from this subscription service model and advertise to them.

Insight

The way you treat your body will reflect in years to come.

Main Idea

Vital Proteins is a thank you to your body.